top of page
Image by Sigmund

Circular Economy

Plastic Waste Crisis is a Symptom of our Single-use Approach to Products and Circular Economy is the Solution

Circular Economy: Clienti
Circular Economy: Immagine

Plastics have become the omnipresent material of the modern economy — combining unrivalled functional properties with low cost. Today nearly everyone, everywhere, every day comes into contact with plastics. The plastic waste crisis is a symptom of our approach to products, often designed to be used only once, and then they throw them away. This is what it is called a linear take-make-waste model and to solve it we need a new approach - the circular economy.

Circular Economy: Testo

The linear economy of use means that a large volume of plastics is discarded after use. It is believed that approximately 80% of the estimated total 6.3 Bt of plastics ever produced have been discarded, representing not only a huge loss of valuable resources, but mismanaged waste is also the origin of an ever-increasing environmental disaster.  In contrast, in a circular economy, we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of their service life.

​

The circular economy is an economic system in which materials are designed to be used, not used up. From the outset, products and the systems they sit within should be designed to ensure no materials are lost, no toxins are leaked, and the maximum use is achieved from every process, material, and component. If applied correctly, the circular economy benefits society, the environment, and the economy.

Circular Economy: Testo

The model is restorative and regenerative by design. This means that materials constantly flow around a ‘closed-loop’ system, rather than being used once and then discarded.

Circular Economy: Testo

The circular business is gaining growing attention as a potential way for our society to increase prosperity, while reducing demands on finite raw materials and minimising negative externalities. Such a transition requires a systemic approach, which requires moving beyond incremental improvements to the existing model as well as developing new collaboration mechanisms.


The main goal is circulating all the plastic items to keep them in the economy and out of the environment. No plastic should end up in the environment. Landfill, incineration, and waste-to-energy are not long-term solutions that support a circular economy. Governments are essential in setting up effective collection infrastructure, facilitating the establishment of related self-sustaining funding mechanisms, and providing an enabling regulatory and policy landscape.

Circular Economy: Testo

The vision for a circular economy for plastic has six key points:

Elimination of problematic or unnecessary plastic through redesign, innovation, and new delivery models is a priority

Reuse models are applied where relevant, reducing the need for single-use plastic

All plastic is 100% reusable, recyclable, or compostable

All plastic is reused, recycled, or composted in practice

The use of plastic is fully decoupled from the consumption of finite resources

All plastic is free of hazardous chemicals, and the health, safety, and rights of all people involved are respected.

Circular Economy: Elenco

In a new plastics economy, plastic never becomes waste or pollution. It offers a root cause solution to plastic pollution with profound economic, environmental, and societal benefits. Eliminate all problematic and unnecessary plastic items is a requited action and innovate to ensure that the plastics we do need are reusable, recyclable, or compostable, also. But more importantly, circulate all the plastic items we use to keep them in the economy and out of the environment.

Circular Economy: Testo

Plastic Pollution

COVID-19

Disposable Face Masks

Circular Economy: Elenco
bottom of page